FAIRTRADE certified
FAIR TRADE certified Product that meets fair trade standards
WHAT IS THE FAIRTRADE SEAL?
It is a product guarantee seal that certifies compliance with the fair trade standards established by Fairtrade Labeling Organizations International (FLO).
This supports the development of the communities of producers; achieving better trade conditions and access to the market under equal conditions.
HOW WAS THE FAIRTRADE LABEL CREATED?
Fair trade as such has existed since the fifties of the last century. It started as a collaboration between non-profit importers, traders in Northern countries and small producers in developing countries. Many of these producers were crushed by both low market prices and their high reliance on middlemen. They saw in Fair Trade the opportunity to support themselves, avoiding intermediaries and gaining direct access to Northern markets.
OBJECTIVES OF THE ASSOCIATION
1 Promote Fair Trade and promote its dissemination.
2 Strengthen the structures of articulation and coordination of Fair Trade at the state and international level.
3 Establish contacts between producers and economic actors (importers, manufacturers, distributors).
4 Make companies aware of the disadvantaged situation in the international trading system.
5 Promote the Fair Trade Seal to increase product sales. Said Seal may not be used as a trademark in any case by the registered entities that make use of it.
POSITIVE IMPACTS OF HAVING THE FAIRTRADE SEAL ON YOUR COFFEE BRAND
Standards Consumers can be certain that the coffee they consume meets rigorous social, environmental and economic standards.
Stable business relationships with suppliers Fairtrade encourages long-lasting business alliances and, through training and support, empowers producers to increase quality and responsiveness to market trends.
Ethics Fairtrade provides tools for companies to deal with labor exploitation and the unsustainable use of natural resources.
Recognition Consumers know and trust Fairtrade, the most recognized ethical label in the world. According to a GlobeScan survey carried out in 2015, out of 10 consumers, 8 say that the Fairtrade Seal has a positive effect on their perception of brands.
A certification and guarantee system that coffee brands can trust The Fairtrade certification system is rigorous, independent and aligned with best practices that include the regular visit of trained auditors to the facilities. Our guarantee system complies with the ISEAL Guarantee Code, an international code for sustainability criteria.
